Super responsive: 100% natural latex foam is super responsive in comparison to memory foam. It adapts instantly to your body when you are changing sleeping positions. Memory foam is slow to react, giving you that sinking feeling when you switch positions.
Consistent support: as I squeezed the Dunlop natural latex foam with my hand, I could feel constant resistance. In contrast, when fully compressed, the memory foam offered little resistance. This difference would mean that the memory foam offers little support after you have sunken into it.
More bouncy: natural latex foam is much more bouncy spongy than memory foam. The feel is completely different than memory foam. Many people report a feeling of buoyancy when trying a natural latex mattress out for the first time. You get the sensation that every curve of your body is being supported equally.